ISSN (Online) : 2456 - 0774

Email : ijasret@gmail.com

ISSN (Online) 2456 - 0774

AI-DRIVEN EMPLOYEE PERCEPTION TOWARDS JOB ATTRITION IN THE IT SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY

Abstract

This study investigates AI-driven employee perceptions towards job attrition in the IT sector with special referencetoChennaiCity, a major Indian technology hub where AI adoption in HR functions is rapidly accelerating. Using a quantitative researchdesign,primary data were collected from 100 IT employees through a structured Google Forms questionnaire and analyzedusingSPSStoexamine the relationship between socio-economic characteristics, perceptions of AI-driven HR practices, and job attritionintentions.Thefindings show that, while most socio-economic variables do not significantly alter employees’ views on AI in HR, familyannual incomeand gender are associated with perceptual differences, and AI-driven HR practices exhibit a strong positive correlationwithjobattritionintentions, suggesting that ethical concerns, increased AI-driven workload, and fears of skill obsolescence and unfair decisionsarecriticalAI-related factors shaping employees’ inclination to leave their organizations. Keywords: Job Attrition, Employee Perception, Artificial Intelligence, HR Practices

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