ISSN (Online) : 2456 - 0774

Email : ijasret@gmail.com

ISSN (Online) 2456 - 0774

ARTIFICIAL INTELLIGENCE IN BANKING AND FINANCIALSERVICES: A STUDY OF AI APPLICATIONS AND CONSUMER RESPONSE IN SBI BANK

Abstract

The revolutionary effects of AI on the banking and financial services industries are the subject of this research, whichprimarilyexamines State Bank of India (SBI). This study shows how artificial intelligence (AI) applications like chatbots, predictiveanalytics,andrisk assessment tools improve operational efficiency and consumer experience. In addition, it delves into client reactions toAI integration,shedding light on customer happiness, confidence in automated services, and overall impressions. According to the results, inorderforbanks to fully take use of AI's capabilities in the banking industry, they need to allay customers' fears about data securityandprivacy..Keywords: Artificial Intelligence, Financial, Banking, Financial, Customer

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