ISSN (Online) : 2456 - 0774

Email : ijasret@gmail.com

ISSN (Online) 2456 - 0774

MANAGERIAL AND OPERATIONAL INNOVATION IN TOURISM AND HOSPITALITY: A PATHWAY TO SUSTAINABLE GROWTH

Abstract

The tourism and hospitality industry is an outgoing sector of business which is affected by several dimensional aspects including technology, competition, regulatory issues, customer satisfaction, and financial performance. However, the clarification of the relationship between these factors becomes a critical task for all successful strategic management decisions and operational effectiveness measurements. To dive into this interconnected nature, the study conducted an SEM and regression analysis. The data from a sample of 255 respondents were analysed to establish which factors, product development, inter-firm competition, regulatory compliance, customer satisfaction, and financial performance, were the most essential in the performance of the companies. Statistical results on the technology level, market competition, regulatory requirements, customer satisfaction and performance were at a moderate level for the tourism and hospitality sector. Inversely, the correlation analysis revealed a grave positive association between these factors. Technological innovations were found to be a major driver for both performance improvement and customer satisfaction. The use of ingenious technologies in hospitality services serves as a vehicle for increasing pleasure levels, which eventually results in higher satisfaction and returning customers. Also, technological advancement often leads to more effective and more profitable operations hence financial performance can be affected positively. Meanwhile, competition in the market could be a factor that negatively affects client satisfaction. Excessive rivalry in the market can cause a downward price spiral and value of service quality premises, and end up damaging customer satisfaction levels. Nonetheless, competition sometimes triggers the creation of new ideas and innovations by companies that want to maintain their advantage and have changed their product line to a better position. The regulatory environment became the leading factor influencing financing status in the course of tourism and hospitality business development. One of the most crucial requirements to observe, as far as regulations and standards are concerned, involves maintaining operational integrity and reputation. A violation can lead to a fine, legal problems and brand image crashes also which straightaway ruin financial health. The regression statistics also had a significant role to play in showing the impact of these factors on customers' satisfaction and a business's performance. It highlighted the strategic function of decision making which was very critical when dealing with the ever-increasing complexities of the business. Also, it was important for performance. Finally, the research highlights the key determinants that govern the tourism industry and underlines the great value of strategic management tactics in overcoming its difficulties. By appreciating the critical drivers of operational effectiveness and financial performance, companies can dramatically plan their strategies to be leading firms in the highly competitive environment. Keywords: Managerial Innovation, Operational Innovation, Tourism and Hospitality, Sustainable Growth, Positive Customer Experience, Organizational Efficiency, Strategic Decision-Making and Technology Adoption, Collaborative Partnerships and Environmental Sustainability.

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