Abstract

Abstract: - The aim of this research paper is to explore the relationship between rural society in India and media during the year 2018. The study is based on a qualitative analysis of media reports, interviews with media professionals, and a survey of rural communities. The research found that media coverage of rural society in India during 2018 was largely focused on political and economic issues, and there was a lack of coverage of social and cultural issues. The study also found that there was a significant gap between the media's portrayal of rural society and the reality on the ground, which is characterized by poverty, lack of basic amenities, and social inequalities. The research concludes that there is a need for more inclusive and nuanced media coverage of rural society in India, which takes into account the diversity and complexity of rural communities. Keywords: Media, Rural Society, Agriculture, Amenities